The World Bar, Birmingham

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The World Bar has been designed to cater for those on the move, dropping in for a drink, or bite to eat, before or after, visiting the nearby Genting Arena, NEC, or multi-screen cinema. The Design at Source team created a large bar to cater for big volumes at peak times. The team helped to develop a brand that reflects the international ancestry of the Resorts World brand as well as the bar’s USP, offering craft ales, premium beers and wines from around the globe. Pieces have been carefully incorporated to reflect this, from branded barrel ends embedded in timber walls, to the well stocked and laid out back bar, with hanging black boards over shelves explaining the bottle below.