Following the team’s successful design pitch, to modernise Grosvenor Casinos’ brand, Design at Source were asked to re-generate Grosvenor’s existing site in Nottingham’s, vibrant, city centre.
The existing casino had clearly been adapted and added to over time, creating a myriad of rooms, divided by blockwork walls. The Design at Source team created an open and flowing layout, by rationalising spaces and carefully removing these walls.
In addition, Grosvenor Casinos required an external terrace. The unit that had no obvious terrace location, having no external area, or roof space that could be utilised. By submitting and dealing with the required Planning application, Design at Source created an external terrace. By removing external walls to the corner of the site, the team exposed the unit’s, existing, elevated, corner position; opening it out to the bustling, city street beyond.
The client required a design brand that would exude a more informal approach to casinos, making customers feel at ease and breaking down traditional barriers, that are often associated with gaming.
Design at Source achieved this more informal approach, with the introduction of playful design cues. These cues, combined with the introduction of more familiar textures, such as exposed brick, helped to break down the traditional perceptions of the casino environment. Meanwhile, accented colours and graphical wallpapers helped to break down the new, open plan, space.