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Resorts World Casino – Birmingham

HomeGamingResorts World Casino – Birmingham

About the Project

Design at Source were proud to have been commissioned by Genting Casinos to design one of the UK’s largest casinos.

There were a series of challenges. Firstly, the team had to create a space that gave flexibility, allowing the operator to move and introduce gaming equipment over time. Secondly, the design had to give a cohesive whole and produce that all important “Wow” factor, as the customer entered the space. Thirdly, with two entrances located at opposite ends of the casino, the Design at Source team had to create a similar, customer journey, no matter which entrance was used. The result gives all three.

The ceiling provides that all important, cohesive design factor. A curvaceous, boat hull shaped ceiling, links the centrally located, chonical shaped columns. Colour changing, LED lighting washes across the ceiling to highlight the hull, giving that all encompassing sense of scale. Ceiling rafts radiate from this central feature, with suspended, lighting bars hung between, allowing lights to be re-positioned to reflect the latest gaming layout. The ceiling is bound by strong design elements, from the curvaceous polished, stainless steel, bars waving their way around the bulkhead, to the striking Poker room screen.

The large Poker glass screen is fragmented with large diagonal elements, providing contrast to the curves of the ceiling. Strong ceiling elements are brought into the Poker area, with halo illuminated sloping soffits, encouraging the eye to be drawn to the main casino gaming floor.

Working closely with the Genting team, Design at Source developed a layout, that provided a mirrored customer journey, no matter which entrance was used.

The team created an external gaming area, off the existing gaming floor. A new green roofed, single storey, structure was created. Angled and frosted glazed fins were located around the structure, sheltering and defending gamers within, while ensuring compliance with the UK’s free-air and smoking legislation. Customers could now game, in comfort, in a heated and welcoming space, regardless of the British weather.


Genting Resorts World Casino, Birmingham